Ecommerce for DTC brands
Need advice? Need it built? Need someone to own it?
Three ways to work together. Get a clear read on what you've got. Hand off the result you need. Or bring me in to own what happens after the click.
Consulting & Clarity
Too many options. A project drifting. Or an AI build that got away from you. I've shipped enough to see the road ahead. Skip the guessing.
Book a callShopify Development
You know what you need. A feature, a migration, a whole storefront. Tell me the result you're after. I price it, build it, ship it. One person accountable start to finish.
Get a quoteFractional Ecommerce Lead
You need an ecommerce lead, not another vendor. Someone who builds the store, reads the numbers, and keeps customers. One person accountable.
Contact meConsulting
Need clarity?
No sales pitch, no package to commit to. Just 45 minutes to look at what you've got and tell you straight what it needs.
45-Minute Consultation Video Call
We get on a screen share, walk through the project or the problem, and I give you an honest read on where things stand and what I'd do next.
What's included
- Screen-share walkthrough
- Honest, no-pitch assessment
- Written recap after the call
- Room for follow-up questions
Good for
- Vibe coding help
- Site speed feedback
- UX and design feedback
- Accessibility and ADA
- Deciding what's next
Testimonials
What it feels like to work with someone who gives a damn.
“Ed has been a reliable, long-term partner to Clearhead for several years while delivering high-quality code for a number of key projects. He's meticulous when it comes to ensuring he understands the scope and requirements of the work, and he takes pride in ensuring his work is well tested and of high quality.”

Ryan Garner
Co-Founder / Chief Product Officer, Clearhead
“Ed is simply the best developer I have ever worked with. His communication and attention to detail are second to none. He took on an ambitious project, a complete store build for freakathlete.co. He managed to keep us on track with an 8-week delivery. He did a great job future-proofing our store through Shopify.”

Benji Stark-Elster
Chief Executive Officer, Freak Athlete
Shopify Development
Find your starting point.
These are the three requests I get most. Pick the one that fits and let's get started.
Fix / Feature
Starting at
$825
Get a quoteBest for a single feature, app integration, bug fix, ADA compliance, or the task that's been sitting on the backlog too long.
- One clear outcome, agreed upfront
- Fixed price, fixed timeline
Customized Theme
Starting at
$4,500
Get a quoteCustomizing a theme you've purchased or licensed to fit your existing store and brand.
- Theme customization
- App integration and setup
- QA across devices
- 30-day post-launch support
Full Build
Custom
Consultation required
Book A CallA new storefront or custom built theme, including catalog setup or platform migration.
- Full custom theme build
- App integration and setup
- QA across devices
- Performance and Core Web Vitals
- Accessibility & ADA compliance
- Launch support and handoff docs
- 30-day post-launch support