Fractional Ecommerce Lead
Your next ecommerce hire doesn't need a desk.
I build, measure, sell, optimize, and retain for DTC brands that take their digital presence seriously.
Services
Three ways to work together
Consulting & Clarity
Too many options. A project drifting. Or an AI build that got away from you. I've shipped enough to see the road ahead. Skip the guessing.
Shopify Development
You know what you need. A feature, a migration, a whole storefront. Tell me the result you're after. I price it, build it, ship it. One person accountable start to finish.
Fractional Ecommerce Lead
You need an ecommerce lead, not another vendor. Someone who builds the store, reads the numbers, and keeps customers. One person accountable.
Testimonials
What it feels like to work with someone who gives a damn.
“It's been a great experience working with Ed! He has excellent attention to detail and I rarely have feedback when he delivers updates. I value his advice and feedback as we work through problems and I have full trust in his abilities to get work done efficiently and correctly.”
Megan Lowe
Director of Digital Design and Development, Sun Bum LLC
“Ed is simply the best developer I have ever worked with. His communication and attention to detail are second to none. He took on an ambitious project, a complete store build for freakathlete.co. He managed to keep us on track with an 8-week delivery. He did a great job future-proofing our store through Shopify.”
Benji Stark-Elster
Chief Executive Officer, Freak Athlete
Your marketing team shouldn't have to run the store too.
At a certain size, ecommerce becomes marketing's job by default. Campaigns launch. Ads run. Traffic shows up. Then it lands on a store nobody has time to tune. Product pages go stale. Carts stay small. First-time buyers never come back.
That's where I come in. I'm the bridge between the people sending traffic and the store receiving it. I grow average order value, turn one-time buyers into repeat customers, and measure what's actually working. Your team keeps marketing. I keep the store earning.
