Shopify Expert
Reliable execution without the agency complexity or freelancer uncertainty.
Shopify solutions for direct to consumer brands that take their digital presence seriously.
Services
Two ways to work together
Clarity
Too many options. A project drifting. Or an AI build that got away from you. I've shipped enough to see the road ahead. Skip the guessing.
Execution
You know what you need. A feature, a migration, a whole storefront. Hand me the scope. I quote it, build it, ship it. One person accountable start to finish.
Testimonials
What it feels like to work with someone who gives a damn.
“It's been a great experience working with Ed! He has excellent attention to detail and I rarely have feedback when he delivers updates. I value his advice and feedback as we work through problems and I have full trust in his abilities to get work done efficiently and correctly.”
Megan Lowe
Director of Digital Design and Development, Sun Bum LLC
“Ed is simply the best developer I have ever worked with. His communication and attention to detail are second to none. He took on an ambitious project, a complete store build for freakathlete.co. He managed to keep us on track with an 8-week delivery. He did a great job future-proofing our store through Shopify.”
Benji Stark-Elster
Chief Executive Officer, Freak Athlete
You shouldn't have to risk what's working to fix what isn't.
Somewhere between $750K and $3M a year, changing anything starts to feel dangerous. The store makes money. Touch the wrong thing and you break checkout. Do a migration and you're dark for a week. So the list of things you know you should fix just keeps getting longer.
I've done this on stores doing real volume. Migrations without downtime, changes shipped live without anything breaking. That's not luck. It's testing, staging, and knowing where the landmines are. I keep my roster small so every project gets the attention it deserves.
Latest Insights
Jun 3, 2024
Optimizing Images for Shopify. Should You Compress Before Uploading?
Discover the best practices for uploading images to Shopify, including compression tips, automatic optimization insights, and format recommendations to keep your images high-quality and your site fast.
May 1, 2024
Slow Shopify Page Speeds
Boost your Shopify sales by speeding up your store. Faster load times mean happier customers and more sales.