Data-driven insights through custom tracking in Google Analytics to inform your marketing strategy
Marketing without data to support your efforts is like shooting in the dark. Without the ability to understand and analyze the data, you may be throwing your resources away. Data-driven insights are essential for informed and effective marketing.
With my strong background in marketing analytics strategy, I have a demonstrated ability to effectively plan, set up, and manage Analytics for businesses and organizations of all sizes.
Have a question? I have answered some common questions here. Don't see an answer to your question? Ask me here.
Do you use Google Tag Manager?
Yes. I have extensive knowledge and expertise in setting up tracking on websites of all sizes, including high-traffic sites, with GTM. I am highly proficient in using GTM and utilizing the data layer in websites and apps to implement custom tracking solutions.
Do you set up GA4 tracking?
Yes. I can setup new tracking based on your older UA setup, or I can start from scratch by building a new tracking strategy.
Are you a data analyst?
Yes, and No. I am a marketing analytics strategist, my expertise is in tracking strategies and implementing them. As a data analyst, my skills are primarily focused on conversion metrics, attribution, and traffic channels. For more in-depth analysis of data sets outside of Google Analytics, I refer to my network of Business Intelligence experts and data scientists.
Do you use Tableau?
No. That is a tool I personally don't have much experience with, but refer to my network of Business Intelligence experts and data scientists.