Revamping Brewsy’s Shopify Store for a Seamless Customer Experience
About Brewsy
Brewsy is on a mission to make homebrewing accessible and fun. Their innovative kits, including the signature “Brewsy bag,” let customers quickly brew mead and wine at home. With a focus on community and creativity, Brewsy offers an approachable way for beginners and enthusiasts to explore fermentation. Many customers subscribe to regular Brewsy bag deliveries, and the brand supports them with recipes and community engagement, helping them perfect their craft.
A Fresh Start for Brewsy’s Online Store
When Brewsy’s new ownership took over the brand, they were eager to ensure that the Shopify store continued to operate at its best. During the handoff from the previous team, the store was functional but had room for improvements in several key areas, including the product catalog, shopping cart experience, consistent pricing, and promotions.
The Problem
The original theme had a broken user experience with layout issues and cart and product errors
Streamlining Brewsy’s Store for Growth
As part of the transition, the new Brewsy team inherited a store with a mix of custom coding and configurations that had created some challenges:
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The product catalog could have been more organized, making it easier to ensure accuracy in pricing and promotions.
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Custom-coded promotions and UI elements had become a bottleneck, making it cumbersome to run new campaigns without extensive development resources.
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The shopping cart, a critical component of any e-commerce store, needed improvements to ensure a smoother customer experience.
Given the seasonal nature of Brewsy’s business, which peaks in the winter when customers are more likely to explore homebrewing, the team wanted to ensure that their store was optimized to handle both current and future traffic levels.
The Solution
Brewsy’s revamped homepage featuring a bold new banner that highlights their easy-to-use wine, cider, and mead brewing kits.
Revamping the Store for Efficiency and Ease of Use
To address the challenges, a comprehensive plan was put in place to restore and streamline Brewsy’s Shopify store:
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Implementing a New Theme
A new Shopify theme was implemented to reduce the dependency on custom code and allow the new team to easily manage promotions and updates. This transition helped Brewsy streamline their processes and eliminate the need for constant custom development. By leveraging Shopify’s built-in tools, the store could operate more efficiently and have a smaller human resource footprint.
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Improve the Product Catalog
The product catalog was updated to ensure that product listings, pricing, and promotions were consistent across the store. This helped create a clearer shopping experience and allowed the new team to manage the catalog without disrupting other channels that rely on the same products.
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Streamlining Promotions with App Optimization
To enhance store performance and streamline features, I thoroughly audited the existing apps. Some apps were removed, while new ones were added to support efficient promotion management and improve the shopping experience. This allowed the new owners to run campaigns without the need for custom code.
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Guiding the New Owners
I guided the new owners through the inner workings of Shopify, showing them how to manage the product catalog and run promotions. This guidance gave them the confidence to take control of their store with a solid foundation in place. I also provided a 30-day bug fix support, ensuring a smooth transition as the Brewsy team took over.
The Results
Brewsy’s new product detail page featuring the easy-to-use wine and cider making starter kit. With a clear layout, updated design, and streamlined purchasing options, customers can quickly add the kit to their cart.
A Smooth, Scalable Store Ready for Growth
By optimizing the store’s user experience and customer journey, Brewsy saw immediate improvements in key metrics. Total sales, total orders, and conversion rates all increased by 25% in the first 30 days since retheme launch. The store is now positioned to match or exceed the previous year’s performance, with the added benefit of a more efficient and scalable setup.
The launch of Brewsy’s re-themed store resulted in a 25% boost in key performance metrics within the first 30 days.
As Brewsy prepares for future growth, they are now in a stronger position to increase traffic and enhance customer engagement, knowing their store is functioning at its best.
Conclusion
Thanks to the new Shopify theme, improved promotions management, and updated product catalog, Brewsy is well-equipped to handle the next chapter of their growth. The new owners can now confidently manage their store, knowing that it is optimized for efficiency and ease of use. By providing a solid Shopify store foundation, Brewsy is ready to scale and continue fostering their vibrant community of homebrewers.
